About Me

Hello there! I'm Yusuf, a UX Researcher & Product Designer. Born and raised in Minnesota, I gained a passion for design through partaking my CAPS program in high school where I first learned about real-world graphic design applications through working with several local businesses on marketing & design projects. After that, I attended the University of Minnesota, studying Product Design with a focus on User Experience due to its plethora of applied skills & avenues. The coursework involved many classes that taught me both physical and digital product design skills as well as immersing me into the design process as a whole through each project. I received my Bachelor’s of Science in Product Design Spring 2023, graduating cum laude along with a minor in management.

Within design, I'm passionate about telling stories and creating user-focused solutions. I also love learning and the process of research - not only is new information discovered and applied to new, purposeful designs, but my initial viewpoints are also challenged and reshaped, creating a more inclusive perspective within myself. I hope to be involved in opportunities where I can further grow as a researcher, designer, and person as a whole. 

​When I’m not designing or researching, I produce electronic dance music, travel and hike, build model kits, write stories, and enjoy spending time with my family and friends. As a first generation Indonesian-American Muslim, I maintain my roots by visiting my extended family in Indonesia every year and volunteer as a designer for my mosque’s communications team. I’m also big on landscape photography, astrophotography, and am slowly dipping my toes into wildlife photography; lately I’ve been actively searching for the owls in my area to photograph. 🦉

​Want to work together, have any business inquiries, or just want to chat? Feel free to send me an email: ykhairulhuda@gmail.com


Experience

May 2023 - May 2024

January 2020 - August 2023

University of Minnesota - Off-Campus Living

Commuter Engagement Liaison/Advisor

  • Brainstorming & executing involvement opportunities, events, & programs for commuter students

  • Writing & designing newsletters to communicate events & programs to off-campus students

  • Managed & collaborated with team of 5 student staff


August 2022 - December 2022

Zefasys

UX/UI Designer

  • Designed high-fidelity mockups in Figma for a new health patient portal startup, focusing on usability and clean UI

  • Established the visual theme, color palette, and layout system across key interfaces, including dashboards and forms pages

  • Collaborated closely with front-end developers on a global team by delivering design specifications and iterating based on implementation feedback to ensure design and development alignment


May 2021 - August 2021

Research Experience for Undergraduates - Sustainable Land & Water Resources

Communication & Team Facilitation Intern

  • Mentored a cohort of 10 student researchers in geographic information systems, spatial mapping topics, research strategies, & data collection tools

  • Managed 3 web platforms to communicate research experiences to stakeholders & public REU audience


January 2018 - May 2018

Trimble - Transportation & Mobility

UX Research & Design Intern

  • Conducted navigation tree test studies through Maze to assess fleet management software’s information architecture, creating intake surveys to gather relevant participants and analyzing results once study was completed

  • Performed competitive analysis of Trimble’s in-cab driver experience software by comparing to current product market’s popular products to determine industry baseline standard features and areas of opportunity/innovation

  • Collaborated with other interns to conduct a heuristic analysis on legacy driver-facing in-cab software UI usability

  • Reviewed on-site customer interviews to deduce insights and create findings reports on highlighted experiences with back-office fleet management software products

  • Sorted user feedback on fleet management software products and created affinity maps of commonly mentioned terminology to determine high priority areas of focus for future product research and development


ValleyFair Amusement Park

Marketing & Design Intern

  • Designed recruiting campaigns for the park’s hiring season & promotional graphics for Delirious, a new attraction in summer 2018.

  • Wrote blog articles to promote upcoming summer season for general audience


Skills & Competencies

Market & User Research

Usability Testing

Physical & Digital Prototyping

Industrial & Product Design

Concept Sketching

CAD Software & Rendering

Graphic Design

Web Design

Photography & Videography

Social Media Marketing

Management & Leadership

Bahasa (Indonesian Language)